British Airways Assignment Example | Topics and Well Written Essays - 1250 words

British Airways - Assignment Example British Airways is the largest airline in the United Kingdom. It has been the leader in innovations. Summerfield (2005) reports an innovative way that the airline allows its staff to be involved in the decision making process, â€Å"†¦British Airways’ learning division has used to promote organizational values is its ‘Owning Our Future’ program. We live in a modern society that is extremely dynamic especially due to technology. With the addition of the Internet and technology, the demands and challenges of the corporate world requires companies to develop product/process innovations and new production/technological developments. This is crucial in meeting the ever-changing demands of consumers. British Airways must also use innovative products and processes in order to deal with the negative aspects of business. An increase in income, quality of life, social factors, and mobility has increased the number of air passengers. Easier bookings and reservations, d iscounted pricing, and convenience are advantages that have been provided to consumers via technology and the Internet. With these advantages also come disadvantages in the current global marketplace. The cost of labour, maintenance, fuel, etc. also produces demands on British airways. The market is intensely competitive; hence, the airline must employ innovative tactics in order to manage the dynamic industry. It uses the Internet to sell tickets and to develop its marketing environment. British Airways also focused on their human resource and its relationship with employees. A psychological contract and reward system are two main targets. British Airways Waterside (1994-2002) reports that, "British Airways wanted to change the way they did business by introducing some new working practices. Among the things they set out to achieve were streamlined communications, minimizing paper and working more effectively as a team. In order to achieve these objectives a comprehensive educational program was designed. This British Airways 4 was initially