Internet and Target Customers Segment Essay

1. Based on the ternary customer personas, which customer segment should Ontela target?Ontela should targe the teen segment. The size of the segment is big and wide, they are commonly early adapters of technology (lots are tech savvy) their purchasing power is huge,. Moreover, the segment is substantial, and can make ontela ontogenesis its revenues. This segment uses the internet alot and the social network, e.g. facebook,. There can be the domino effect and more friends may join this service. As youth tend to imitate one the other. They spend lots of time in the internet and marketing in the internet (banners, PPC, etc) doesnt cost a lot and very safe(p) to start with. Ontela shouldnt target the 2nd persona because the segment is not big enough, old devise and the revenues arent expected to increase. It is a work tool and therefore it is a niche.2. Create a location statement for your chosen target persona and identify the key themes that should be emphasized in the put acro ss for the PickDeck service to this segmentPositioning statement Specifically designed for people who treasure their memories captured in diligent phone and have been frustrated with the cumbersome process of manually transferring photos off their phones, Ontelass Picdeck is a character innovative mobile phone service that promises an easiest way to transfer pictures off their camera phones by automatically uploading those to a desktop, e-mail or favorite photo sharing and social networking sites with no click and exceed price.The key themes are**send and save your pictures in one click**easy to use** touch with your friends and family easily3. What are the risks of using qualitative persons to select target customers segment?