Product Propaganda :: essays research papers

In order for a company to prosper and grow, some look to invigorated products and packages, new uses and/ or new markets. A few of the companies have used their ingredients as a marketing tool while others utilized their appealing catch phrases as the main tool in their marketing scheme. Often, during this compositors case of product propaganda many is revealed about the company while the product itself is tucked lavatory the hype and flashy words of the companies marketing geniuses. The companies featured in this module seem to stick to certain trends such as marketing to one group of the population. Of the marketing schemes that arise include, targeting children and using the mommy, buy me that factor, the on the go Ameri house, the original individual, and women who want to eat and feel good about themselves doing it. Many of these strategies seem to work however, one might want to reflect on the truth behind this propaganda. Nevertheless, marketers need not fret about if the y are stretching the truth or not all that matters is if the product sells. superior general Mills revealed that extending into other markets can prove profitable. When General Mills extended its corporation into the snack market by adding Milk n Cereal Bars and Morning Mid, they were very successful. General Mills found a way to change with the changing lifestyle of the typical on the go American making their breakfast products portable. Not still did they unleash a new product onto the market, but they extended their marketing loop to raft who are on the go. Nowadays, Americans are all about the fast-paced cars, quickest internet connection, and yes, even the quickest way to get through a meal. People today do not even want to rise in line at the bank that they came up with online banking this is where the on the go breakfast bars come into play. General Mills also took care of the nutritious on the go Americans. In addition to being a good on the go breakfast, Chex Morning M ix also provides nutrition because it has 10 vitamins and minerals. The new on the go product is a good selling factor for busy people who do not want to lose nutritional appreciate by eating on the go. The idea that one can actually eat their breakfast on the move appeals to not only the fast paced people of today, but also to the ones that want to acquire more sleep.